Mostly because, yet again, they find people work hard and are more motivated when their work has meaning and a sense of play (and purpose).
In other words, the attitude that people will only work if they are afraid - that they need economic incentives and should be word about keeping their job, etc - leads to poor performance.
In fact economic pressure (and emotional, and inertia) tends to hurt productivity.
That's part of why things like universal healthcare and social safety nets can help businesses. It gets rid of disincentives that cause poor performance (like staying because you can't afford to lose health benefits, or to take three months to find a new job).
And yet, over and over again, we see people create systems that destroy that sense of meaning and play and turns work into drudgery. And the worst part is they act like it's some clever or great business move.
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